Gaming content supplier Play’n Go has made “another major step forward in the UK region” via a new content-based agreement alongside Paddy Power Betfair.
As a result of the deal Paddy Power Betfair is to welcome Play’n Go titles via a direct integration into their own platform, as the firm “continues its successful push into slots”.
Lauding “a sign of faith in the quality” of its igaming content, Play’n Go stresses that the partnership represents a significant step as it strives to cement a strong position within the region.
Francesco Borsetti, commercial director of Betfair Gaming UK, said of the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n Go. We aim to offer the widest selection of high-quality slot content and, with Play’n Go, we can continue to do just that.”
Under the terms of the agreement a series of Play’n Go content is to be released, including what the firm lauds as “successful titles” such as Legacy of Egypt, Sword and the Grail and the recently released Demon.
The first entities to benefit from the agreement is to be the paddypower.com and betfair.com domains, with further roll-outs across more markets globally to follow.
Johan Törnqvist, CEO of Play’n Go, gave his thoughts: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment.
“This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
Earlier this month, and in a move which will see the creation of the largest online betting and gaming operator globally, The Stars Group is to be acquired by Flutter Entertainment, operator of Betfair and Paddy Power via an all share combination.
The approval of Flutter and TSG Shareholders is expected to be sought in the second quarter of 2020, with completion expected to occur during the second or third quarter of 2020.
