Greentube has strengthened its presence in the United Kingdom after entering into a content-based agreement alongside global online gaming company 888 Holdings.

The Novomatic interactive division has integrated slots content via the firm, building upon “significant momentum” gained in the region during the last year.

888 becomes the latest firm to recruit the Greentube portfolio, building on the success of the land-based business through securing several key partnerships with major domestic brands

Its online adaptations of land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products, and are set to go live soon across the operator’s growing multi vendor platform. 

Titles such as Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe and Reel King have already been made available, as 888 strives to integrate new technologies and suppliers for its players.

Michael Bauer, CFO/CGO at Greentube, stated: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by Novomatic’s reputation in the land-based arena, separates us from the crowd. 

“888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”

Last week 888casino extended its agreement alongside National Football League franchise New York Jets to encompass the current season. 

The renewed partnership builds on ta successful introductory season that saw 888casino branding feature extensively within the 82,000 plus capacity MetLife Stadium, with Jets branding also featuring on 888casino’s site and app in New Jersey as part of the new deal.

Guy Cohen, SVP of B2C at 888, said of the new deal: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process. 

“We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”