Global online gambling firm BetVictor has launched its brand new live casino offering, with the product designed to provide an engaging and entertaining experience for players.

Developed in collaboration with live casino supplier Evolution Gaming, it’s hoped that the bespoke branded studio is to elevate the BetVictor brand further in the igaming industry.

Combining “the best features of a real-world casino with an engaging online experience,” the entertaining hub enables customers to interact with casino dealers in real-time. 

Customers will also have the opportunity to win £50,000 in BetVictor’s live casino blackjack jackpot promotion.

Furthermore, the studio will also enable the operator to introduce tailored promotional activity, such as Harry’s Lucky Number – featuring BetVictor’s brand ambassador Harry Redknapp.

This will see customers potentially place a £1 straight up roulette bet on Harry’s lucky number of the day, with winning odds boosted to 50/1. 

A plethora of promotions will also be available around key sporting events, including the hosting a blackjack league of champions, giving players the chance to win a VIP trip to the 2020 UEFA Champions League Final in Istanbul.

Turlough Lally, director of e-gaming at BetVictor, noted: “We are really pleased to be launching our very own BetVictor live casino. The incredible studio fit-out, design and exclusive promo activity makes for a superb offering to our customers.”

Adding: “Over the past 18 months, we have focused on improving our casino offering to create an e-gaming experience that is both entertaining and exciting. The launch of the live casino forms part of this drive and we’re looking forward to seeing how our customers respond to it.”

Last week Habanero launched its portfolio in the United Kingdom for the first time after agreeing a deal with BetVictor.

As a result of the deal all 44 of its certified range of slots will be made available to the operator via an aggregation agreement with Nektan’s E-Lite platform.