The Stars Group has been lauding the extension of its US market presence, which has seen a significant heightening of its occupation of the sports wagering scene.
Beginning the execution of its strategy as part of a “landmark agreement” with Fox Sports, the group and Mount Airy Casino Resort also opened their land-based, retail sportsbook at Mount Airy in the Poconos earlier this month.
During the last two weeks Stars has announced that it has successfully executed the initial stages of its Fox strategy, with the launch of Fox Bet in New Jersey and Pennsylvania and Fox Sports Super 6 nationwide.
The Fox Bet products in New Jersey and Pennsylvania offer fans the opportunity to legally place real-money wagers on the outcome of a wide range of live sports, including football, basketball, baseball, hockey, motor sports, golf, tennis and soccer.
Fox Sports Super 6, a free-to-play sports prediction game that offers players the chance to win hundreds of thousands of dollars in cash each week, also launched nationwide earlier this month.
In the nine days since launch Fox Sports Super 6 has been downloaded more than 280,000 times, with in excess of 425,000 total contest entries.
Earlier this week it ranked in the top 20 in the games tab of the Apple App Store. and in the top 10 in the sports section of the games tab of the Apple App Store.
“In just four months since announcing our historic US media and sports wagering relationship, we successfully launched our Fox Bet products in two states and our nationwide free-to-play games. The pace of progress and the dedication and execution of our team and the Fox Sports team is extraordinary,” explained Robin Chhabra, chief executive officer of Fox Bet.
“Together with Fox Sports, an icon in sports programming, we believe we’ve built a platform that is like nothing US sports fans have ever seen. We’re bringing those fans closer to the games they love by making our platform more fun and engaging than any other out there.”