Malta-based casino software developer Playson is to take a selection of its content live with online gaming operator Kindred Group.

As a result of the agreement a number of Kindred brands, including its flagship site Unibet, have initially gone live with two of Playson’s most innovative games, Crystal Land and Crystal Crush, with new releases set to follow over the coming months.

Both gem-themed games are said to have proven popular with mobile players due to a non-formulaic gameplay. Crystal Land has a 7×7 grid with match-3 mechanics and Crystal Crush has cluster pays on a hexagonal game field with 61 cells.

David Robertson, head of casino for Kindred Group, commented: “Playson has been building an excellent reputation as a games provider and we’re thrilled to now offer its games to our customers.

“It’s a supplier to watch without a doubt and has clearly demonstrated its ability to provide quality content. We’re excited to see what our future partnership holds.”

This new launch is the latest in a series of strategic business moves by Playson, and with Kindred having licences in several regulated markets across Europe, including the UK and Sweden, this partnership places the firm’s products in front of a huge new audience.

Lars Kollind, business development manager at Playson, added: “Kindred is renowned for the value it places in innovation and we’re thrilled to have begun this partnership with the rolling out of two of our most inventive games, Crystal Land and Crystal Crush.

“We’re delighted to be growing our global footprint with such a respected operator and look forward to a long and productive relationship.”

The CasinoBeats Summit returns this week with the second edition of the event at Olympia London backed by some of the biggest names in the sector – including Playson.

CasinoBeats will welcome up to 1,000 delegates to London on 17-20 September, offering visitors four conference tracks and unrivalled networking opportunities with as many as 200 operators present, along with regulators, leading suppliers, payment companies and marketers.