New Jersey is basking in the glow of a record breaking August, which saw the regions online casinos and poker rooms securing record breaking revenue of $41m, a 65.7 per cent increase from $24.8m.
Golden Nugget Online continues to dominate the competition with almost $14.98m in online casino revenue for the month, with the entity also topping its own previous record breaking $14.89m secured in July.
Resorts Digital, which houses Draftkings, Resorts Casino and the newly formed FoxBet, previously BetStars, and Borgata continue to nip away in second and third, albeit someway back, securing $7.4m (2018: $4m) and $7.1m (2018: $4.6m) respectively.
Land-based casino win climbed to $286.4m, representing a 6.1 per cent boost from $269.9m, helping nudge total gaming revenue forward 16.1 per cent to $352.7m from $303.9m.
Borgata continues to blow away the competition with a 1.5 per cent rise to $71.9m, ahead of one of the newest entrants to Atlantic City in Hard Rock Hotel Casino which saw a 25 per cent increase securing second in the list with $38.4m (2018: $30.7m).
Steve Callender, president of the Casino Association of New Jersey, lauded the 15-straight month of revenue gains: “The summer of 2019 was the one of the best summers in recent years for Atlantic City.
“Casinos saw strong employment, visitation and gaming revenue. Two great back-to-back summer seasons continue to demonstrate that the casino industry’s ongoing investment in Atlantic City’s transformation into a first-class resort and business conference destination has staying power.”
Furthermore, figures released by the New Jersey Division of Gaming Enforcement reports a significant shift in sports betting, which sees analysts state that dramatic year-over-year gains sees the state’s total handle once again poised to surpass Nevada.
“New Jersey has successfully managed to shrug off competition and continue to grow, and at a faster rate than initially expected,” said Dustin Gouker, lead sports betting analyst for PlayNJ.com.
“With new operators launching in September and the NFL season in full swing, New Jersey’s upward trajectory should continue, even as neighboring Pennsylvania expands online sports betting.”
Adding: “The addition of new online sportsbooks, including bet365 in late August and TheScore in September, is a good indication that the market still has room to grow.
“That said, the beginning of the NFL season should benefit those operators who offer the most engaging and user-friendly products. It is feasible that FanDuel and DraftKings could increase market share in the coming months.”
