Copyright : Ritu Jethani / 123RF Stock Photo

MGM Resorts International is celebrating a significant landmark, after its GameSense responsible gambling program hit one million customer interactions nationwide.

Developed and licensed to MGM Resorts by the British Columbia Lottery Corporation, GameSense is centred around having positive, transparent and proactive conversations about how to gamble responsibly.

The program can be accessed via discussions between guests and trained staff based at each property’s M life rewards desk, as well as through interactive touchscreens and further educational materials and resources that are also available.

Designed to help guests make informed decisions and to help keep gambling fun, the program has earned recognition from the National Council on Problem Gambling.

Earning the milestone appropriately comes ahead of MGM Resorts preparing to welcome responsible gambling education week, taking place September 16 to 20.

During the week industry, advocacy regulator and other key stakeholders will be brought together to promote transparency and gaming literacy while showcasing an everyday commitment to responsible gaming.

MGM is to partner with the American Gaming Association during responsible gambling education week, to help spread awareness and educate guests on how to make informed and responsible decisions while playing

“We’re thrilled to have reached this milestone,” said Rich Taylor, executive director of responsible gaming at MGM Resorts.

“Our conversations with guests are not only about encouraging responsible play, but improving guest relationships and providing world-class service. I’m so proud of our teams, especially the GameSense Advisors, who deliver GameSense to our guests every day.”

Earlier this week Roar Digital launched its BetMGM online gaming app in the New Jersey market, as well as confirming a revamp of PlayMGM which was launched by MGM back in 2017.

Roar Digital, which is a joint venture between MGM Resorts International and GVC Holdings, will use the app to offer customers traditional casino and poker games as well as access to the new GVC sportsbook platform.