Online gaming software developer EvenBet Gaming has agreed a deal to integrate content from mobile-first games specialist OneTouch, providing the latter with a platform that could potentially see it reach in excess of 4.6m players across 26 countries.
EvenBet, whose expertise stretches across online poker, casino games and sports betting software, will now enjoy access to OneTouch’s full portfolio of slots and table games.
Ollie Castleman, head of marketing at OneTouch, explained: “Earlier this year we challenged ourselves to reach more players than ever, and we will certainly accomplish that thanks to our deal with such seasoned and innovative campaigner as EvenBet, whose global footprint is always expanding.
“With a potential reach of more than four million players across 26 countries, we are confident this deal will help us grow the OneTouch brand in new markets and help us go from strength-to-strength.”
Under the terms of the agreement titles such as Golden Stripe and Lucky Lion, as well as traditional table games Baccarat, Sic Bo, Blackjack and Roulette, which are said to have been given “a modern twist without losing any authentic appeal,” have been made available.
“We are always looking to add the most engaging and entertaining offerings to our platform and we have definitely done that by working with OneTouch,” noted Dmitry Starostenkov, CEO at EvenBet.
“They have put together a high-quality portfolio featuring the latest in mobile-first slot offerings, while their classic table games have a modern-day feel while still remaining old favourites.”
EventBet is to be in attendance at next week’s CasinoBeats Summit conference, where Starostenkov is to consider how online poker is moving forward as part of the ‘Customer Journey and Marketing’ track on Thursday 19 September at 14:10 – 14:50.
Starostenkov is to be joined by Andrey Kuznetsov, CEO of KamaGames, Manuel Lopes, CEO at QuFan and Rishab Mathur, CTOand co-founder of 9stacks, with Ed Pownall, global public relations director of Bodog on moderating duty.