Microgaming: Making a positive difference in communities worldwide

Copyright : Rabia Elif Aksoy / 123RF Stock Photo

Corporate social responsibility is an increasingly integral aspect to industry incumbents, and one that is being addressed in detail at next week’s Safer Gambling Forum, which forms part of the CasinoBeats Summit.

Microgaming, a Summit sponsor, is one such organisation that places CSR at the centre of its operation, with its staff-led programme PlayItForward. A current PlayItForward initiative sees Microgaming staff currently participating in the 2019 Deloitte Ride Across Britain.

Lauded as an “epic nine-day cycling challenge,” RAB covers 980 miles from Land’s End to John O’Groats, with the riders having pledged to raise at least £2,200 each as the team cycles its way towards a target of £15,400 for the charity.

With a number of delegates making the trip next week from Microgaming’s Isle of Man base, central to the Summit participation will be CEO John Coleman’s position on a panel entitled ‘CSR: The key to sustainable gaming’.

Here leading figures in the field of social responsibility explain why it should be at the core of a company’s culture, as well as how it benefits businesses as a whole.

Regarding his and Microgaming’s participation, Coleman commented: “We are delighted to sponsor the second CasinoBeats Summit, where I’m looking forward to speaking on a panel about corporate social responsibility. 

“Microgaming PlayItForward, our staff-led CSR programme, continues to make a positive difference in communities worldwide, and I’m keen to highlight where we are today with our commitments, which focus on supporting local and international charities, environmental sustainability, responsible gambling, and so much more. I’m especially looking forward to hearing how others are embracing transformative and positive change within our industry.”

Coleman is to be joined on Thursday 19 September at 14:50 – 15:30 by Yakir Firestane, director of digital at The Health Lottery, Jesper Karrbrink, exec chairman at Green Jade, Lee Willows, founder and chief executive at YGAM, with David Flynn, CEO of Swintt, taking up moderating duties.

CasinoBeats will welcome up to 1,000 delegates to West London on 17-20 September, offering visitors four conference tracks and unrivalled networking opportunities with as many as 200 operators present, along with regulators, leading suppliers, payment companies and marketers.

The exhibition floor will also have a safer gambling area, with stands from the likes of EPIC, YGAM, GamCare, GAMSTOP, GamBan, BetKnowMore and Mindway AI.

The conference takes place at Olympia London on September 17-20, alongside Betting on Sports learn more and buy tickets for the CasinoBeats Summit here.

To find out more about sponsorship and exhibitor opportunities at the Summit, please contact sales@sbcgaming.com.