Ahead of his appearance at next week’s CasinoBeats Summit, we caught up with Alex Cohen, COO and co-founder of Kalamba Games, to discuss the event and to check in on the Kalamba story.
CasinoBeats: Why did you sponsor and what are you hoping to achieve?
Alex Cohen: “As CasinoBeats brings together a wide range of industry leaders from tier-one operators to disruptive suppliers, it’s a great opportunity to form valuable relationships that will serve us well as we embark on a new era at Kalamba.
“We attended CasinoBeats Malta earlier this year, which proved to be an extremely insightful and successful event, and so sponsoring the London summit was a natural step. The content agenda never disappoints and will without a doubt leave delegates full of inspiration and new ideas.”
What are you looking forward to at the show?
AC: “Engaging in thought provoking conversations and making new connections. Now is a testing yet exciting time for the industry – a mood which will likely be reflected in lively panel discussions and an energetic exhibition floor.
“It’s always a pleasure to catch up with our existing partners, and we’re looking forward to meeting with key stakeholders to discuss what’s in store for Kalamba and how our products can transform operators’ online offering.”
What can we expect from Kalamba over the next year?
AC: “The last few months have been an exciting time for Kalamba Games, with the unveiling of our new branding and the releases of top-performing new titles that are demonstrating the talent we have in the company.
“We’re focused on taking that momentum into 2020 and continuing to push the boundaries of innovation in game development.”
“Operators have an absolute goldmine of data – But could they be using it more effectively?”
Tell us about the panel you’re speaking on and why you chose to join it?
AC: “The panel looks at the role operators should play in product innovation. Operators have at their fingertips an absolute goldmine of data when it comes to game performance, player trends and customer preferences. But could they be using it more effectively to help guide suppliers in creating tailored content? It’s an interesting question, and I’m looking forward to unpacking arguments for and against.
“We believe that getting to know the player and understanding different play styles is
key to creating games that appeal across a range of demographics. Suppliers should be seeking player-led innovation and having access to data and insight to inform game development – particularly in the age of localisation – is more important than ever. We’ll also be debating the value of streamers – which are playing an increasingly bigger role sat between the supplier, operator and player.
“As a controversial new way to market content, it’ll make for an interesting conversation.”
The CasinoBeats Summit and Betting on Sports, incorporating the Safer GamblingForum, take place at Olympia London on September 17-20 – learn more and buy tickets for the CasinoBeats Summit here.