Georgian market entry for Evoplay Entertainment through Adjarabet

Game provider Evoplay Entertainment has continued its expansion strategy across the Eurasian market, after signing up Georgian online betting and casino operator Adjarabet.

Evoplay Entertainment, founded two years ago, is to integrate a portfolio that boasts in excess of 60 slots, table, and instant games, including innovative 3D/VR slots.

Furthermore, the company also stresses that it’s produced “the industry’s first RPG slot,” with Dungeon striving to attract a new generation of user.

Alexander Levchenko, CEO at Evoplay Entertainment, commented on the expanded presence across Europe: “Entering the Georgian and Armenian markets with the region’s most successful casino operator is testament to our ambitious plans for bringing the next generation of gaming to the world.

“We’re delighted that their players will soon be able to enjoy the very best of our innovative slots, and look forward to being live in such a young, dynamic region with such a fast-growing brand.”

Adjarabet, a subsidiary of Flutter Entertainment, most recently added a content deal alongside Greentube, the Novomatic Interactive division.

Earlier this year Flutter, then under its Paddy Power Betfair moniker, announced that it had secured number one position in the “fast growing regulated online Georgian market,” via the purchase of a 51 per cent stake in Adjarabet for an initial cash consideration of £101m.

The organisation also agreed a further stipulation, under the terms of which it expects to acquire the remaining 49 per cent after a period of three years, at a valuation equivalent to seven times of 2021 EBITDA.

Tom Hutchinson, gaming director at Adjarabet, stated: “We’re very excited to have added the Evoplay Entertainment portfolio featuring over 60 slots, table and instant games to Adjarabet.com at the end of August. 

“Evoplay Entertainment offers a good selection of games which I’m sure Georgian players will enjoy. We’re also very excited about being the first and exclusive owners of Evoplay Entertainment’s unique 3D / VR slots in the region”