The Bragg Gaming Group’s turnkey solutions provider Oryx Gaming has partnered with Rootz to launch its portfolio of in-house and third-party content. 

Striving to build upon an “exceptional” start to the year which saw revenue grow by more than 200 per cent during 2019’s first quarter, Oryx is to supply its entire catalogue of proprietary and partner games.

Set to go live soon on the Rootz platform the content is to also be made available on Wildz, the firm’s flagship online casino brand, through the recently enhanced Oryx Hub.

Allowing partners to integrate content from more than 80 leading providers which accounts for over 8,000 games, the hub also contains marketing tools such as free round promotions, achievements, leaderboards, tournaments and jackpots.

Matevž Mazij, managing director of Oryx Gaming, said of the partnership: “Wildz has already made a splash in the online casino arena with its commitment to customer satisfaction, making it an exciting brand to partner with and extend our client base. 

“It’s great to be working with Rootz’ knowledgeable and creative team to deliver a portfolio that not only offers a stand-out player experience, but also advances online content delivery in our industry.”

Rootz stresses that it’s striving to establish Wildz as “2019’s hottest new brand,” with this latest agreement enabling the entity to continue its strategy of growing foothold within Europe as well as targeting entry into new markets.

Lasse Rantala, Wildz CEO, noted: “Oryx Hub’s robust selection of games, seamless integration process, and promotional tools will provide a great advantage to us as we focus on building the Rootz and Wildz brands across Europe.  

“Putting the customer first is central to our company ethos and we are confident both our Rootz partners and Wildz players will love the high quality and varied new additions to our online casino offering.”