Sydney-based slots developer Lightning Box has unveiled a further expansion of its US offering, with two of its most popular titles going live in the regulated state of New Jersey for the first time in over three months.
Building upon a recent comment that proven content is key to success in the United States, RedRoo and Stellar Jackpots with Serengeti Lions are the latest titles to be added to the developer’s portfolio of games available in the country.
This deepens Lightning Box’s footprint with the Garden State, having previously launched a number of games in the region including Astro Cat, Respin Rhino and most recently Panda Pow.
Both RedRoo and Stellar Jackpots with Serengeti Lions are Lightning Box’s first releases in the region since early April, and come on the back of increased interest in its portfolio since it first launched in the burgeoning igaming market at the beginning of the year.
Peter Causley, CEO and co-founder of Lightning Box, said of the launches: “We’re thrilled to be releasing two more of our games into the US. market as we can continue to expand our offering in the territory.
“Some of our post popular games have already gone down a storm in New Jersey online casinos, and we’re confident both RedRoo and Stellar Jackpots with Serengeti Lions will receive a similar response once they are released.”
David Little, co-founder and CPO of Lightning Box, recently spoke to CasinoBeats regarding the Australian company’s unsung success story and how the market is shaping up state-side.
He noted: “New states are either taking the plunge or looking to do so shortly, so I’m sure there will be obvious opportunities coming our way in the coming months. But for me, one of the exciting areas of potential is tribal.
“In many states the tribes have been running successful land-based operations for years now. Like the rest of us, however, they are susceptible to both the economy and changing consumer habits. Many have ageing player bases whom they need to replace. With younger generations embracing new technologies it makes sense for them to do so too.”