Paddy Power has unveiled the latest step in the firm’s ‘Save Our Shirt’ campaign, after becoming the main sponsor of Motherwell Football Club.
In the midst of the firm causing a stir with its Huddersfield Town agreement, and the now infamous sash design, the Scottish club follows the lead of its English counterpart with sponsorless jerseys for the 2019/20 season.
Representing the largest deal in Motherwell’s history, and lauded as a “massive boost” to the club, both home and away jerseys will be sponsor-free for the duration of the season.
Jim McMahon, Motherwell chairman, explained: “We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign. This partnership represents our biggest shirt sponsorship in history, and the chance to team up with a renowned brand. It’s a fantastic achievement by our commercial team to get them on board.
“Paddy Power are forward thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner.
“We thank them for their support and look forward to working with them over the course of the season.”
Furthermore, Paddy Power also becomes the official gaming partner of the Scottish Premiership club for the upcoming season.
A spokesman for Paddy Power commented: “Motherwell are the second club to join the Save Our Shirt campaign, which sees us give something back to the fans – namely, their shirt.
“We’re delighted that The Well are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week.
“We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season. We know our place, and it’s not on your shirt.”
Announcing its new partnership following a week a controversy following its sash style hoax, Paddy Power released the below video.