The Cosmopolitan of Las Vegas has announced the introduction of a new slot donation charity initiative, becoming the first resort on the strip to implement such a platform.
Debuting its giving module, powered by EveriCares, The Cosmopolitan is allowing guests to donate spare change to one of four pre-selected non-profit organisations when redeeming a slot ticket voucher on any of the casino’s 12 ticket redemption kiosks.
Stressing that “one hundred percent of donations collected go directly to the respective non-profit,” the only fee involved is a nominal one to be paid by the property.
Throughout the year, The Cosmopolitan will select various non-profit organisations that meet certain parameters, including learning and student enrichment, food and hunger relief, diversity and inclusion, military and veterans and accessible art.
To kick off the first quarter of the program, guests will have the opportunity to give back to The Shade Tree, Opportunity Village, Three Square Food Bank and Team Rubicon.
Kevin Sweet, vice president of slot operations and marketing of The Cosmopolitan of Las Vegas, explained: “The Cosmopolitan is proud to be the first resort on the strip to offer what we feel is a compelling opportunity to further connect with our guests who are passionate about a cause close to their heart.
“We look forward to watching this initiative grow and not only provide these organisations the much needed financial support they deserve, but to also bring brand awareness.”
This builds upon the Cosmopolitan’s 2018 efforts, which contributed $1.68m from a combined 6,800 volunteer hours.
“Social consciousness is a dedicated focus for The Cosmopolitan, and we are pleased to be at the forefront of a charitable initiative like the giving module,” added Chelle Adams, chief financial officer of The Cosmopolitan of Las Vegas.
“The resort’s core values reflect our continued efforts to positively impact the local community, and we welcome our guests’ involvement in further cultivating meaningful support of organisations in-need.”
