SkillOnNet has had its licence renewed by the Schleswig Holstein regulator, enabling the online casino platform provider to continue operating the DrückGlück brand across Germany.
Lauded as a “major milestone,” the reissue of the online casino licence by the northernmost of Germany’s 16 state extends the firm’s stay in the country until 2021.
Michael Golembo, sales and marketing director at SkillOnNet, said of the development: “We are thrilled to have been reissued our online casino licence in Schleswig-Holstein, Germany, allowing us to continue to offer players in the country the best possible online casino experience through DrückGlück.
“This is being backed by a major marketing campaign, first through extending our current partnership with Holstein Kiel – which to date has proved to be hugely successful for both parties – and then via a major TV advertising campaign across all the big channels.
“DrückGlück, with over 3,000 games on offer, has established itself as the online casino market leader in Schleswig-Holstein, Germany, and the renewal of our licence proves that we are doing this while meeting the highest possible regulatory standards.”
Coinciding with the renewal, DrückGlück penned an extension to its sponsorship deal alongside Holstein Kiel, with SkillOnNet also plotting a high-profile advertising campaign across a number of channels, including Pro7, RTL, SAT1, VOX, Kabel1 and Sport1.
Tim Jost, head of marketing at Holstein Kiel, added: “After a very good start to a very promising cooperation, DrückGlück and KSV Holstein-Kiel have agreed on a long-term continuation and expansion of the partnership.
“With DrückGlück at our side, we have gained a partner who is very committed to Holstein Kiel and always communicates with us in an open and personal way, which we greatly appreciate here.
“Furthermore, we are proud that the brand Holstein Kiel can also be promoted to other public spaces by its partner DrückGlück. Community actions for fans and partners of KSV Holstein are implemented.
“We are very much looking forward to further positioning the Holstein Kiel brand together with our partner, and to be able to execute interesting campaigns for our fans and sponsors. We are very proud to have this partner by our side and look forward to the coming years.”