Las Vegas headquartered MGM Resorts International has launched a responsible gaming program at its recently acquired Empire City Casino at Yonkers Raceway in New York.
GameSense, an MGM Resorts wide program, strives to align responsible gambling policies with enhanced customer service education, forming part of the latest efforts in promoting such initiatives within the industry.
MGM states that GameSense “will come alive” via personal interactions between guests and trained staff based at the property’s member rewards location.
As well as speaking to trained employees, guests of Empire City Casino will be able to utilise interactive GameSense touchscreens in addition to picking up educational materials and other resources.
Launched nationwide two years ago, with responsible gambling measures “a major focus at every one of the company’s casinos worldwide,” GameSense has already sparked more than 900,000 conversations with guests.
Through implementing the initiative, responsible gambling education and support will be integrated into Empire City Casino’s guest service culture, designed to help individuals make informed decisions and keep gambling fun.
“It’s exciting to introduce MGM programs, such as GameSense, to our guests,” added Uri Clinton, Empire City Casino President and COO. “This program epitomises the MGM culture – it’s innovative, forward-thinking and puts our guests first. We look forward to introducing GameSense to the community.”
MGM Resorts International and MGM Growth Properties announced the completion of transactions to acquire Empire City Casino earlier this year.
MGM Resorts acquired the property for approximately $850m, with the company agreeing to pay an additional $50m if Empire City is awarded a license for live table games on or prior to December 31, 2022.
Following the purchase MGP secured the developed real property from MGM for in the region of $625m, and leased it back to an MGM subsidiary that is to undertake daily operations of the entity.