Pennsylvania’s SugarHouse Casino is no longer the only player in the state’s online sports wagering scene, with Greenwood Gaming and Entertaiment’s Parx Casino debuting its full entry.

Coming off the back of three days of testing supervised by the Pennsylvania Gaming Control Board, it’s also set to be joined by Rivers Casino Pittsburgh, whose owner Rush Street Gaming launched the state’s first such offering at PlaySugarHouse.com.

Parx’s third party sports betting software provider Kambi has been integrated into the Gan platform to facilitate the launch, with patrons of the property able to link up their rewards account to their internet gambling counterpart, enabled by Gan’s integration framework. 

Furthermore, both parties stress that internet casino gaming is expected to launch on Monday 15 July, subject to all requisite regulatory approvals.

Dermot Smurfit, chief executive officer of Gan, commented: “Following the launch in Pennsylvania earlier this week, Gan now offers clients a premium Platform equipped with multiple options for integrated Sports betting. 

“We look forward to pairing this seamlessly alongside Gan’s market-leading Internet casino product that utilises our patented technology for leveraging on-property reward programs.”

Forecasts predict that regulated sports betting is to generate $100m in gross win during its first 12 months, with its internet counterpart predicted to reach $189m during the same period and the Pennsylvanian regulated internet gaming market said to reach up to $200m.

John Dixon, chief operating officer of Greenwood Gaming and Entertainment, added: “Gan has now ably demonstrated its abilities with both its overall Platform and sports betting integration capability. 

“By leveraging Gan’s proven Platform, Parx Casino has rapidly deployed internet sports betting, integrated with our XCLUB on-property rewards program, to become the second internet sports betting operator to launch in the Commonwealth of Pennsylvania.”

In the most recent fiscal year ended June 30, 2018, Parx generated $570m from on-property slot machines and table games, representing an 18 per cent share of Pennsylvania’s $3.2bn gaming market.