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New online gaming brand BetWarrior has aligned with Kambi to integrated a sportsbook platform, ahead of its launch in regulated markets across Latin America and Europe.

Founded by former PokerStars directors Morten Tonnesen and José del Pino, the multi-year agreement will see the Kambi sportsbook be integrated into the firm’s omega core platform ahead of its proposed launch in the second half of the year.

Mobile first casino BetWarrior strives to proceed with a data-led approach, utilising artificial intelligence and machine learning techniques to deliver localised and personalised gaming experiences.

Tonnesen, BetWarrior co-founder and chief executive officer, said of the partnership: “At BetWarrior, we are building a unique gaming product that uses innovative technology to put the player at the centre of the action.

“This includes leveraging the latest machine learning and artificial intelligence tools to create a truly personalised experience for every customer. By partnering with Kambi, we gain access to flexible sportsbook technology that enables us to deliver upon our vision.

“We have been hugely impressed by both the power of Kambi’s technology and the strength of its team, and we felt this was a perfect match for BetWarrior.”

Kambi stresses that it fits the BetWarrior bill of developing unique experience, with its technology, open platform and advanced suite of APIs to enable the firm to achieve its differentiation goals, while the operator will also be able to leverage real-time data provided to power its personalisation strategy.

Kristian Nylén, Kambi’s chief executive officer, added: “The Kambi Sportsbook lends itself to those with the imagination and capability to innovate and deliver truly unique and personalised sports betting experiences to their players.

“In BetWarrior we have partnered with a visionary operator and experienced management team, with vast experience of European and LatAm markets that plans to do just that – leverage the freedom afforded by Kambi’s sophisticated technology to execute on their strategy to create a safe and engaging sportsbook product.”