Oklahoma’s Choctaw Casino and Resort has unveiled a new multi-year partnership with the Texas Rangers, building upon existing agreements that have been in place for nine years.
Branding Choctaw as the official and exclusive casino and resort of the Major League Baseball Franchise, it will also include significant branding at its new $1.1bn Globe Life Field.
Set to be completed in time for the Rangers’ 2020 curtain raiser in March it will form part of the adjacent Texas Live! Entertainment district, that includes the Choctaw VIP Lounge, which is located on the second level overlooking the Live! Arena.
Being built as a public-private partnership between the City of Arlington and the Rangers, the new stadium will not only be the team’s new home but also a multipurpose sports and entertainment venue that will include capabilities for hosting high school, college and international sports, as well as entertainment tours
Neil Leibman, Texas Rangers chief operating officer, said of the enhanced partnership: “The Rangers are thrilled to have Choctaw as our partner for many years to come. With its association with Texas Live! and the new Globe Life Field, Choctaw will have a great presence in the Arlington Entertainment District. This is an exciting time for the Texas Rangers organisation, and we are proud to make this announcement today.”
Choctaw’s branding at Globe Life Field will include prominent large format, channel cut signage on the left field fascia, static home plate signage and exclusive branding in the Rangers’ first base home dugout as well as numerous other assets.
“We are proud to join the Texas Rangers family in ushering in this new era of Texas Rangers Baseball,” added Gary Batton, Choctaw Nation of Oklahoma chief. “A new ballpark, a great team and two strong entertainment brands mean more fun and excitement for the fans and for the region. We’re committed to helping the Texas Rangers take America’s favourite pastime to the next level in North Texas.”
Choctaw is currently in the midst of a $500m expansion set to be completed by the spring of 2021, with plans in place to feature an expanded gaming floor and fresh amenities such as new pools and a lazy river, parking garage, retail space, entertainment options and dining venues.
