The LeoVegas mobile gaming group has penned a multi-year agreement alongside Premiership Rugby, that will see its BetUK.com property become the sport’s official betting partner.
Set to come into effect at the start of the 2019/20 season, the deal also sees its sister site, the casino brand 21.co.uk, be named as the official online casino partner.
Striving to enhance its footprint across the UK, a digital presence across the twelve club websites is designed as a vehicle to increase brand awareness.
Furthermore, match day programme space is to also be afforded, as will ten LED minutes at every game as part of the campaign activation.
The sponsorship also includes watch and bet exclusivity, a 24/7 live streaming feed of Premiership Rugby, which will provide BetUK.com customers with a variety of opportunities around in-play betting.
“We’re delighted to welcome BetUK.com as a partner of Premiership Rugby,” stated Dominic Hayes, Commercial Director at Premiership Rugby.
“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”
Both parties also stress that the agreement is to act as a platform to raise awareness of safer gambling and the tools both organisations have to help, with each also having an affiliation with Epic Risk Management, who strive to take the problems out of gambling by delivering education and management consulting to organisations in the highest risk sectors.
Mark Good, a BetUK.com representative, added: “We are delighted that BetUK.com will become the official betting partner of Premiership Rugby, one of the leading professional sports competitions in the UK.
“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers.
“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly.”
The Premiership Rugby season will be played over an 11-month period for the next four years under a new structure.