PlayOJO’s £10m advertising campaign to reinforce core brand proposition

Online casino operator PlayOJO has embarked upon a new multi million pound advertising campaign, spanning television, radio, out of home and digital, at strives to establish itself “as one of the most popular brands in the UK and beyond”.

The live action offering for the SkillOnNet powered entity is centred around the message of being “the only truly fair online casino,” reflected by concepts of no wagering requirements, no minimum or maximum withdrawals and players receiving money back on every bet, win or lose.

A series of social media activity is to support the £10m media campaign, as PlayOJO strives to further its reach and drive engagement to an even wider audience.  

Peter Bennett, head of brand marketing at PlayOJO, explained: “Our latest integrated campaign reinforces our core brand proposition that PlayOJO is the fair online casino with no wagering requirements, where bonuses are paid in cash with no restrictions and by giving money back, we give players control of their money.

“We have pulled out all the stops with this campaign, bringing on board a highly successful director and established actor to really bring our messaging to life, creating a style of advertising that sets us apart from our competitors in a way that we hope will appeal to players across the UK.

“We are backing this campaign with significant media spend in order to continue to build our brand recognition, to help achieve our ambition to become the UK’s most recognised online casino brand by 2021.”

Named ‘Thumbs Up OJO,’ the TV advertisement campaign has been directed by Djawid Hakimyar, whose previous work includes Mercedes and Purple Bricks, and features Royal Shakespeare Company actor, Joshua McCord.

In the advert McCord plays Tom, a happy go-lucky PlayOJO regular, who walks around town with a larger than life thumbs-up, “to represent the fantastic feeling he gets when he’s treated fairly”.

As he walks down the street, Tom meets a cast of colourful characters that also play at PlayOJO, and acknowledges each with his giant thumbs up.