Swedish state-owned gambling operator Svenska Spel Sport and Casino has announced a new partnership with Play’n Go, lauded as a “reflection of the company’s dedication to being the supplier of choice for regulated markets”.
Going live with their latest operating partner with immediate effect, the company stresses that this manoeuvre marks the latest step of expansion in the region, following Svenska Spel’s move into the online casino market following re-regulation at the turn of this year.
Jonas Nygren, vice president of casino at Svenska Spel Sport and Casino, commented on the new deal: “Adding top-quality games to our offering here at Svenska Spel Sport and Casino is a high priority for us, so a partnership with Play’n GO made perfect sense.
“Their reputation of producing engaging and enjoyable content means we can be sure we are providing our audience with first-rate entertainment.”
The slot supplier emphasises that it has “wasted no time in making the most of the opportunities that Sweden now presents,” with several deals alongside operators licensed within the nation having been struck during the first four months since re-regulation.
Johan Törnqvist, CEO of Play’n Go, said of the significance of this latest partnership: “At Play’n Go we pride ourselves on working with the best in the industry, and this partnership with Svenska Spel Sport and Casino illustrates that.
“They are a hugely respected entity in the Swedish market, and have already gained a substantial portion of the online casino market since adding casino games to their offering. To be working with them and entertaining their audience is a great step forward for us and for Sweden.”
Last week Svenska Spel reported significant year-on-year online growth, as income and gaming tax have a significant impact upon the company’s first quarter performance.
The group’s digital business increased 14 per cent year-on-year with revenues via mobile phones shown to have had a 21 per cent jump, with digital sales now said to contribute a total of 36 per cent of the business.
