32Red has strengthened its ties to Scottish Premier League outfit Rangers, after announcing an extension to its current agreement which will see the online casino brand aligned with the club until 2021.
The enhanced deal, which will be the seventh consecutive season of the alignment, continues a successful partnership alongside the Kindred Group brand.
During its time as official sponsor of Rangers, the side, which plies its trade at Ibrox, has won promotion from the Scottish Championship, and regained a position as challengers for the Scottish Premiership.
Stewart Robertson, Rangers managing director, commented: “We’re delighted to continue our relationship with 32Red for the next two seasons.
“They have been a loyal supporter and partner of the club since 2014, and we are pleased that their brand will continue to be on the front of our shirts.”
Under the terms of the new deal, the 32Red logo will remain on the front of all Rangers first-team kits, with branding also to appear across the official club training wear and in-stadium for the 2019/20 and 2020/21 seasons.
Neil Banbury, general manager UK at the Kindred Group, explained: “32Red’s partnership with Rangers has been hugely beneficial for our business, and we are thrilled to have extended that association once again.
“At 32Red, we are committed to reinventing the sports sponsorship model, so it benefits the whole community. The extension of our relationship with Rangers will afford us a unique position to support the local community, and those who need it most through initiatives such as the ‘Big Sleep Out’ which helped fundraise for Glasgow’s homeless.
“Steven Gerrard’s appointment as manager at the start of the season, a Premiership title bid and the return of European football is exactly the opportunity we saw back in 2014, and we look forward to many more exciting days and nights at a packed Ibrox, like those we have been enjoying this season.
“We would also like to take the opportunity to thank all the staff at Rangers for their support over the last five seasons, and we are excited to see where the next two take us.”