Slot developer STHLMGAMING has signed up to First Look Games, gaining direct access to online casino affiliates to share assets and data about the supplier’s games and forthcoming launches.
STHLMGAMING, part of Relax Gaming’s Silver Bullet partner program, joins First Look alongside studios including 1X2 Network and Quickspin.
The integration means that game information sheets and marketing assets are uploaded to the First Look Games Library and which can be downloaded by affiliates. The developer can also take advantage of First Look Games Premium, allowing it to upload game information and assets two weeks prior to launch.
Tom Galanis, founder of First Look Games, said: “We are delighted to further progress our partnership with Relax Gaming and its partners. STHLMGAMING is known for developing simple games that still pack a punch when it comes to design and gameplay and we are delighted they have chosen to work with us to help improve their marketing efforts.”
Jonas Byström, CEO of STHLMGAMING, added: “Given the highly competitive nature of the global online casino sector, game developers must do as much as they can to market their titles and for us affiliates and publishers are a vital channel for success.
“As part of Relax Gaming’s Silver Bullet service, First Look Games connects us directly to affiliates for the first time and we are delighted to be able to fully leverage the reach and exposure this brings.”