Swedish Gambling Association puts “spotlight on good initiatives”

The Swedish Gambling Association has awarded a trio of gongs, designed to put the spotlight on good initiatives for increased responsibility, and a sustainable development of the industry.

Stressing that courage, innovation and role models should be praised in the hope of inspiring others to follow the same path, Swedish state-owned gambling operator Svenska Spel triumphed in sustainability, Zenita Strandänger & Monica Medval, who advise on responsible gaming and problem gambling, came out on top in the leadership category and Mr Green won the customer satisfaction prize at the Swedish Gambling Awards.

Shortlisted in all three categories, online gaming operator Mr Green summarised its approach as using insights to support players, with the company concluding its entry by stating: “In a digital environment, everyone knows everything about the customer, but is the insight used to support the players or to drive profits?

“Through Green Gaming, Mr Green has chosen to serve their players on an individual level and shown measurable positive results. With a green approach, even players taking a loss become winners”.

The Swedish Gambling Awards is striving to reward companies active in the Swedish gambling industry, whose re-regulated offering launched at the beginning of the year.

Rikard Rinaldo, Mr Green’s communication director, commented: “Without the customers, we are nothing! Being named Sweden’s best gaming company for the most satisfied customers, based on the criteria of responsibility and gaming experience shows that what we do within Green Gaming is the right way forward in an evolving industry. We are very happy about this award.”

Further moves within Sweden was recently undertaken alongside online gaming content supplier Oryx Gaming, who stressed that the Swedish igaming market represents a key strategic jurisdiction for expansion.

The Bragg Gaming Group company stated that it “has met all the requirements for licensing,” with Sweden set to form a key aspect of Oryx’s continued growth ambitions throughout the year ahead.