The ability to offer sports betting is driving traffic to the Tropicana Atlantic City, according to Steve Callender, Eldorado Resorts’ SVP of Operations – Eastern Region.
William Hill and Eldorado Resorts, which bought the Tropicana properties last year, are to officially open a new permanent sportsbook at Tropicana Atlantic City today (March 8) but Callender says sports betting has been performing well since it was made legal in the state last summer.
“Sports betting has been an incredible addition to Tropicana,” he said. “Guests are not only coming to experience the sportsbook. They are also staying in the hotel, dining at our restaurants and enjoying all our non-gaming amenities. We expect to see these positive effects continue with the addition of our permanent location.”
The new facility will feature the most seats of any sports book in Atlantic City and is conveniently located on the North Tower Casino Floor adjacent to Chickie’s and Pete’s Crab House & Sports Bar and 10 North.
The 5,000sq.ft interactive space offers an immersive sports betting experience with nearly 200 linear feet and 1,654sq.ft of video display to show up to 16 games at one time.
Take a very special sneak peek at the @WilliamHillUS Sports Book at Tropicana Atlantic City!
Featuring the most seats of any sports book in Atlantic City, VIP seating options, and the ability to show 16 games at once, you’ll never miss a second of the heart-pounding action! pic.twitter.com/2aaTGmJwUK
— Tropicana AC (@TropicanaAC) March 7, 2019
Callender added: “We are thrilled to bring our guests more exciting experiences with the addition of our brand new sportsbook. This venue will bring a new level of fun and entertainment to Tropicana and truly sets us apart from the other sports books in the city.”
Joe Asher, CEO of Tropicana’s sportsbook partner William Hill US, commented: “We are proud to partner with Tropicana Atlantic City and Eldorado Resorts to open this world-class sports book. The new sports book at the Trop is proof of our collective commitment to provide our customers with the best possible experience.
“Powered by our industry-leading sports betting product, it will bring added excitement to sports fans that want to watch and wager at the Tropicana.”
The space also features eight total betting windows including one High-Limit window, and 180 seats, including both bar and lounge-style seating as well as elevated VIP seating for the biggest fans in the house.
The combination of massive, panoramic LED screens, TV packages featuring all major sporting events, surround sound and one of the largest odds boards in Atlantic City has been designed to maximise excitement around live sporting events.”
Bill Salerno, principal at SOSH Architects, added: “Our team always welcomes the opportunity to work with the Tropicana on new and exciting ways to reinvent their amenities.
“The new sportsbook venue will create synergy with the property’s current gaming and sports bar options. A new direct connection from the sportsbook to the Boardwalk will make the entertainment within easily accessible for guests. The sports book at Tropicana will undoubtedly be a dynamic new addition to the property.”