Online gaming software developer EvenBet Gaming believes the “tide of poker’s renaissance” is gathering momentum, evidenced by the company’s showing at ICE London earlier this month.

EvenBet CEO Dmitry Starostenkov, said: “We were thrilled with our superior stand at ICE London, not to mention the overwhelmingly positive reception our poker products received from conference delegates. The tide of poker’s renaissance has been encouraging – and it’s only running in one direction.”

The London headline for EvenBet was the unveiling of its exclusive, patented Double Chance Poker feature.

Double Chance Poker adds more creative mechanics to the supplier’s poker mix, increasing player excitement and engagement by giving them more chances to win in a single cash game, or in any game of the tournament. For just a minimal ante, players can now join a parallel game if they don’t want to increase their bet pre-flop. At the same time, if a winner is defined as early as the pre-flop stage, they now enjoy a chance to double their winnings.

The retention and the lifetime value accordingly rises for both novices and “sharks”, leading to an active check-bet-raise cycle and – ultimately – more revenue. In fast-fold games, players enjoy even more options, bringing a more sustained and deeper dive for engagement. You can try the public demo here.

Double Chance Poker sits alongside more than 25 other poker variants in the EvenBet poker portfolio.

Starostenkov continued: “I’m happy to report that visitors to the EvenBet stand at ICE instantly saw the LTV merits inherent to Double Chance Poker’s fresh functionality.

“While other product developments like Mini Games, and even our recently released Casino Management Module – third-party casino game-management which lightens the load on an operator’s staff – each demonstrated our commitment to redefining the poker igaming landscape via state-of-the-art tech and innovative ideas. Together, we can make poker great again!”