Las Vegas headquartered AGS has agreed its first partnership with an online operator outside of Europe, after unveiling a new partnership with Ainsworth Game Technology.
Relating to Ainsworth’s first online casino Mustang Money Mexico, the new entity is now live and available throughout the Mexico regulated gaming market.
Jason Lim, Ainsworth Game Technology general manager of online gaming and interactive, explained: “We have been working with the AGS igaming team for some time now as a supplier of third-party game content, and we’re thrilled to take our relationship to the next level by making AGS our game aggregator of choice in Mexico.
“We are especially excited about the AGS game content, because we know it has been proven to perform in land-based casinos in Mexico and the United States.”
Set to be undertaken through AxSys games marketplace game aggregation platform, AGS will provide content to the online casino, including top-performing AGS game titles like Golden Wins, Jade Wins, and Longhorn Jackpots, in addition to game content from its expanding network of third-party suppliers.
Bryan Bennett, AGS senior vice president of interactive, added: “With a robust land-based business in Mexico, where our games are very popular with Mexico players, we are confident that our online titles will resonate equally as well and even help propel the popularity of our retail content.
“This is our first cross-channel opportunity to offer games in both a real-money online and land-based market, and reflects our focus on distributing our entertaining content online into other regulated real-money gaming markets, as we continue to grow our interactive business.”
This follows AGS unveiling the completion of its previously announced US$49m acquisition of regional slot route operator Integrity Gaming Corp, increasing its recurring revenue footprint by more than 2,700 games.
Focusing on maximising performance and revenues of the Integrity footprint, AGS states that the purchase presents yield optimisation opportunities.
Under the terms of the deal, the company has acquired all issued and outstanding common shares of Integrity Gaming for a cash payment of CAD$0.46 per share, reflecting a total transaction value of US$49m, which includes repaying US$35m of Integrity’s outstanding debt.