The All-In Diversity Project has unveiled its latest strategic partnership, after aligning with The Responsible Gambling Council of Canada, becoming the first organisation from the country to enter into an agreement with the industry non-profit organisation.
As the topics of diversity and inclusion begin to become an increasingly regular part of everyday life, the link-up has been lauded as “a step forward in the right direction,” utilising data, research and responsibility to ensure the creation of a more diverse and inclusive industry for the future.
Christina Thakor-Rankin, co-founder of All-In Diversity Project, explained: “Whilst the industry has done some great work in the area of responsible gaming and harm minimisation, most has been based upon the behaviours of specific social and cultural groupings.
“Our partnership with the RGC allows us to start to explore how diversity and inclusion and a lack of social, economic, cultural or religious awareness and unconscious bias can lead to ‘blind spots’ in our approaches to social responsibility and harm minimisation, including the use of data science, machine learning and AI. Until then we can never truly protect all of our customers, only some.”
Under the terms of the new partnership, All-In and RGC are to work together “to set the standard for how businesses can make diversity and inclusion and Responsible Gambling an integrated effort to improve how we as an industry progress in the future”.
Shelley White, CEO of the Responsible Gambling Council of Canada, said of the new agreement: “RGC is pleased to become a partner in the All-in-Diversity Project. We believe it is vital to attract board members and staff that reflect the communities we serve.
“Understanding the needs and interests of people from different backgrounds enables RGC to offer regulators, operators and players, across the globe, relevant and meaningful responsible gambling strategies and programs.
“We look forward to learning from and sharing with the All-in-Diversity Project partners, and to continue to build an industry which treats all employees and players with respect and dignity.”
