Developer and content aggregator 1X2 Network has vowed “to provide operators with bold and bright slots,” after entering a new agreement with Kalamba Games.
Bringing the suite of content to its 3PI game aggregation platform, Kalamba, which is managed and licensed by Oryx Gaming, joins GameArt, Habanero, Playson and Oryx Gaming’s own brand, whose games are offered alongside those from 1X2 Network’s in-house studios, 1X2gaming and Iron Dog Studio.
Matevz Mazij, Oryx Gaming chief executive officer, said of the new agreement: “Kalamba Games are known for their outstanding monetisation, engagement and retention features, which improve KPIs and increase acquisition.
“Results continue to go from strength-to-strength, and gaining more exposure through 1X2 will only enhance that.”
The partnership means that operators using 3PI can now offer players a selection of slot titles, such as Age of Dragons and Monkey God.
Kevin Reid, chief commercial officer at 1X2 Network, added: “Our 3PI provides operators with access to unique and innovative slots, and we are thrilled to add Kalamba to the mix.
“The developer’s bold, bright and brilliant slots line up alongside those from our other partners, as well as our own proprietary content.
“This provides operators with a huge range of quality games that allow them to stand out from their rivals, and offer their players something different.”
CasinoBeats recently spoke to Graham McAllister, the newly appointed UX Adviser at Kalamba Games, who spoke on a number of issues, including what prior experience from video gaming can bring to the real-money gambling industry: “The online casino market is becoming very crowded with new games being launched weekly and new studios frequently cropping up, fighting for market share.
“But has this led to the industry focusing on quantity over quality and forgetting about the player in the process? User experience is an important part of ensuring the success, longevity and profitability of a game.
“There is actually a lot of crossover between the video games and real-money gambling sectors, in particular when it comes to creating games that are exciting and fun for the player. In the end, the aim should be to create an enjoyable and fun experience for the players to ensure they keep coming back.
“Having the player in mind when creating new games might seem like an obvious statement and something that the studios are well aware of, but in my experience, it’s not always that simple.”
To read the full interview click here.
