Gaming Innovation Group has announced that it has been granted an affiliate vendor registration within the US state of New Jersey, with similar such applications set to made across further jurisdictions as they open up to the opportunity.
Enabling the organisation to send traffic to regulated casinos and sportsbooks in the Garden State, GiG stipulates that via the current vendor registration website traffic is to be referred to operators on a cost per acquisition basis.
Beginning within the first quarter of the year, it follows a 12 month period that GiG’s media arm has been “building up portfolio assets to target the US,” with the this latest move “the first step towards monetising those websites and marketing channels”.
Richard Brown, GiG’s chief operations officer, explained: “New Jersey is an attractive market for affiliation. We are excited to receive our vendor registration, enabling us to start referring traffic to the operators in this jurisdiction.
“It is an exciting opportunity for us, however we expect the state-by-state legalisation of sports betting to materialise at a slow rate.
“There is strong competition in the market, but we are confident we can replicate, in the US, the success we have achieved in the highly competitive European markets.”
This follows two content agreement made by GiG alongside casino games aggregator Relax Gaming and Nordic-based gaming platform provider Finnplay.
Regarding the latter of the two GiG Games’ full portfolio is to be distributed to the “expanding operator base” of Finnplay within selected globally regulated markets, with plans in plans to release the first title on its platform in Q1.
Regarding its deal with Relax Gaming, its CEO Daniel Eskola stated: “We are pleased to be opening 2019 with an agreement of this calibre, providing GiG Games with access to our partner network of more than 350 online casino brands, to further enhance the range of content we offer to operators with GiG’s highly regarded games.
“This agreement represents a significant milestone as we continue to deliver against our strategic ambitions, adding value to both our commercial proposition and global distribution.”
