Online casino operator Twin is to deploy Fast Track’s innovative CRM solution after the two companies agreed a deal.
Fast Track, which delivers managed services to online gaming companies, has recently started offering its CRM solution as a standalone product, with Twin one of the first beneficiaries.
“We share Fast Track’s vision of how easy CRM should be and believe this partnership will allow our CRM team to fulfil their mission of providing an unmatched casino experience to our players,” said Marcin Jablonski, chief brand officer at Twin.
“We are really excited to have Twin on board,” added Simon Lidzén, CEO of Fast Track. “They were ready for a new way of working with CRM and we are happy to support that with Fast Track CRM.”
Fast Track is a CRM tool designed specifically for the online gaming sector and is already live with casino brands including Metal Casino, Ikibu, Casino Calzone and Cashmio.
It runs on real-time data and enables CRM teams to manage all aspects of communications and rewards in a single location.