Online gaming content aggregator Groove Gaming has announced an “exclusive partnership” with iDoBet, designed to extend the organisations reach within Africa as well as deliver “new ammunition” within sports betting.
Through its first deal of the new year Groove Gaming states it is to strengthen its presence in “one of iDoBet’s strongholds” of the African market, following on from attending the inaugural ICE Africa in October of last year.
Facilitating its ability to deliver solutions to the continent, in addition to operators seeking to target the market, the “extensive agreement” also covers sports content, with the organisation stating it “has a team of experienced gaming professionals, working closely with a carefully-compiled cluster of clients”.
Amongst these are EveryMatrix, iGP, Digitain, Equinox Dynamic, Alpha Interactive, FairPlayBet, ProgressPlay, Alea and now iDoBet.
Yaniv Bason, chief executive officer at iDoBet, commented: “iDoBet continues to move from strength to strength, with more B2B providers choosing our platform for its robust content.
“The addition of Groove Gaming’s suite will only enhance our platform further. We work hard to maintain the balance between the quality and quantity of the content we offer, which is why we have selected to partner with Groove Gaming.”
Amongst its operation, which takes in supplying retail outlets, mobile betting, entertainment, sports-betting, software development, casino, virtual gaming, online marketing and affiliate programmes, iDoBet covers over 60,000 monthly sports events, 26,000 monthly in-play events, 1,500 bet markets and 40 sports.
Rebecca Sotomora, head of sales at Groove Gaming, stated: “Any serious operator can get into the groove with Groove Gaming and that’s why we signed with iDoBet, they are one of the strongest offerings out there, and we’ve added a lot of new sports content on our platform thanks to our arrangements with iDoBet.
“At the heart of Groove Gaming’s expertise is selecting the highest-quality content to differentiate our offering and to drive player-engagement for clients, which is one of the aspects of this important partnership with iDoBet.”