Swedish currency, 20 SEK and 200 SEK, new layout 2015

The avalanche of Sweden-related online gaming activity shows no sign of relenting as operator LeoVegas launches the Swish payment service for customers in the country’s relaunched regulated market.

Swish is currently Sweden’s most popular and highly used payment service, regularly used by 6.7 million Swedes. The launch of Swish is expected to see a major reduction in LeoVegas’ transaction costs in the Swedish market.

“Today Swish has 6.7 million users and 180,000 connected businesses,” said Anna-Lena Wretman, CEO of Getswish, which owns Swish. “We are super pleased with our continued growth and that Swish is now being offered as a payment method on a growing number of platforms.”

Gustaf Hagman, LeoVegas Group CEO, added: “LeoVegas’ goal is to offer the ultimate gaming experience for our customers, and we are now making this even better with the launch of Sweden’s fastest deposit method via Swish.

“Faster than this, you cannot make your payments and we are living up to our epithet: ‘lightning-fast deposits’. In addition, customers are securely identified via BankID. The fact that 63 per cent of all Swedes use Swish every week shows how popular [the service] is, and it is therefore extra exciting that LeoVegas is now offering the favourite way of making payments in Sweden.

“Our teams have worked intensively to be able to launch immediately after the turn of the year,” continued Hagman.

“That we are also lowering our transaction costs makes this a win-win arrangement and exemplifies the new opportunities for LeoVegas in the Swedish market.”