Live dealer casino specialist Evolution Gaming has announced that it has signed an extended agreement with Unibet, as part of its existing client’s first foray into the United States market.
Already enjoying close collaboration within Europe, the Kindred brand current operates using Evolution’s generic live casino tables, a dedicated environment at its Riga studios and a selection of native speaking tables at the organisations Malta asset.
As part of the extended deal covering the new venture, Unibet is to utilise Evolution’s new US studio, which debuted in Atlantic City in mid-August, to deliver live casino services to players located in New Jersey.
Cristiano Blanco, head of gaming at Kindred Group, commented: “The Unibet brand has a strong footprint in Europe where it has enjoyed exciting growth in live casino, thanks in large part to our relationship with Evolution.
“Now that Evolution has launched its US studio, we look forward very much to establishing and growing the Unibet brand in New Jersey and, in due course, in other US states too.”
This latest deal follows Evolution expanding its global footprint, via the $12m purchase of its live dealer gaming provider counterpart Ezugi.
Amongst the key markets covered as part of the acquisition are Europe, Latin America and South America, in addition to New Jersey and Oklahoma within the US, where Evolution and Ezugi were the only operating live casino providers.
James Stern, director of business development and land-based sales at Evolution, explained: “As a long-standing Evolution partner, Unibet has witnessed and been a part of our phenomenal growth in other jurisdictions, including a number of newly regulated markets across Europe. We are delighted that they have chosen us for their own US launch.
“We have already started to plan the expansion of the studio following the early success we have witnessed since launch. With additional partners still to go live and the wide range of games Evolution has to offer, the coming 12 months will undoubtedly highlight the company’s ability to provide the best player experience.”
