Tag Media has announced a strengthening of its team, with Anthony Hodgetts joining the igaming affiliate marketing and business development consultancy, as new affiliate account manager.

In his new role, Hodgetts is to be chiefly responsible for managing and building sports betting and gaming affiliate partnerships for the organisations operator partners, as Tag Media get set to attend this week’s SiGMA conference in Malta, where it will represent a number of clients, such as Gaming Realms, River iGaming and Royal Bet.

Tom Galanis, director at Tag Media, addressed the new appointment: “I’m really excited to welcome Anthony to the team. His vast experience on the operator side is a huge asset to the team, and his hunger to deliver for affiliates and operator partners is remarkable.

“He has a great understanding of building and managing affiliate relationships, and a can-do attitude that will serve him and our clients extremely well going forward.”

Continuing the company’s drive “to hire the most experienced and talented affiliate marketing staff,” with Hodgetts appointment bringing in excess of 12 years of affiliate management expertise built with stints at bet365, GVC Ladbrokes Coral, BetVictor and most recently Rank Interactive.

Regarding his new role, Hodgetts commented: “The opportunity to continue my career with Tag Media is extremely exciting. I’ve been particularly impressed by the team’s plans and desire to effect positive change, ability to deliver results and drive to raise standards in this great igaming affiliate industry.

“I’m looking forward to working with our clients and partners to deliver success through the affiliate channel.”

Last week , First Look Games, developed by Tag Media, signed a partnership with gaming content developer Quickspin, as it strives to gain maximum exposure of its titles across online casino affiliate sites and the wide web in general.

Joining a lengthy and growing list of slot developers, including 1X2 Network, Leander Games and 2BY2 Gaming, the organisation is to gain direct access to a plethora of publishers via the First Look Games platform.