Sports data, content and media rights distributor Sportradar has bolstered its US footprint, after reaching an exclusive agreement with MGM GVC Interactive.
The joint MGM Resorts International and GVC Holdings endeavour, which strives to create “a world-class sports betting and online gaming platform in the United States,” has recruited Sportradar for the provision of sports betting data from certain US sports leagues, which the company itself has the right to distribute.
Neale Deeley, vice president of gaming sales for Sportradar, explained: “MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for US sports data.
“We have been preparing for the opening of the US market for some time now, with an across the board ramp up of our US sports betting offering, and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
Under the terms of this latest agreement, a plethora of pre-match and live betting services are covered, along with bet simulation content, such as live match trackers.
MGM GVC Interactive was formed in July, and was designed to engage in the new opportunities for both parties in the immediate aftermath of the US Supreme Court’s decision to overturn the federal Professional and Amateur Sports Protection Act.
“We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market,” added Adam Greenblatt, MGM GVC Interactive’s chief executive officer.
“Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events, while leveraging off our global portfolio.”
Recent moves saw the joint enterprise announce a partnership with the United Auburn Indian Community, targeting sports betting within California should the necessary legislation be introduced.