Live casino provider Ezugi will now be able to offer players jackpot promotions for the first time following a deal with marketing platform BlueRibbon.
The partnership will see Ezugi use the BlueRibbon platform as a marketing layer on top of all its live dealer tables, allowing it to offer operator partners unique solutions and promotions that were previously unavailable for the vertical.
The move will introduce new incentives that allow operators to offer promotions that overcome bonusing limitations on live table games. Furthermore, operators can now offer personalised private rooms with jackpot features on top of table games, dedicated jackpot tables with tailored jackpots for each player segment and network promotions using jackpots.
BlueRibbon partners can also benefit from the platform’s data insights and powerful back office to build an engaging and rewarding player experience.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are delighted to have partnered with such a great company as Ezugi, which is a leader in the thriving live casino sector and where huge opportunities for growth remain.
“We look forward to working closely with Ezugi’s professional and dedicated teams to offer the first ever marketing solution on top of the live casino floor. Jackpots provide huge added value, and it is a major breakthrough to be able to offer them for live casino.”
Ezugi CEO Kfir Kugler added: “We are excited to be working with BlueRibbon as the newest and most innovative marketing enhancement to our platform.
“Given that live dealer is now standard in almost every online casino, operators are always recommended to take a multi-supplier approach. By utilising BlueRibbion’s unique jackpot mechanism on top of the Ezugi games network, operators have a unique way of retaining their players,” continued Kugler.
“In such a competitive market, a branded customisable jackpot, covering a dedicated private table section, will play an important role in helping operators to differentiate from their rivals while also providing almost endless marketing opportunities.”
The partnership comes shortly after BlueRibbon had teamed up with with insurance provider RISQ to offer jackpots that are insured for as much as £25m.
