Instant win games supplier IWG has announced a fresh partnership with the British Columbia Lottery Corporation, which will see the provision of its entire portfolio of online titles.
An integration utilising the IWG progressive play remote gaming server is to be undertaken, which will see popular releases, including the Cash Buster series, Slingo and Monopoly, go live via web and mobile on the lottery’s PlayNow.com portal.
Rhydian Fisher, chief executive officer at IWG, commented: “Delivering our games to BCLC, one the most successful internet lottery programs in North America, is an exciting move for us.
“This latest partnership further strengthens our position as a leading supplier of instant win games to the lottery sector, with players across the territory able to enjoy our content.”
Furthermore, as part of the agreement IWG is to also develop bespoke content for BCLC, in addition to delivering a series of new games on a regular basis.
Through this new deal IWG states that it highlights the companies “growing presence within the North American lottery market,” which has seen similar such launches agreed alongside the Atlantic Lottery Corporation and Loto-Québec.
Jason Lisiecki, vice president of North America at IWG, stated: “Through our RGS integration, BCLC players can now play our wide range of instant win games featuring a variety of themes, play styles and mechanics.
“Most excitingly, BCLC will have direct access to our new games as we continue to evolve and push our product offering.
“At IWG, we’re committed to working alongside our lottery partners to deliver online revenue growth alongside their successful retail offering, and help raise funds for good causes.”
This latest deal for IWG follows an agreement made with Inspired Entertainment last week, that will see North American Lotteries be provided with instant-win versions of virtual sports.
The collaboration will see IWG use its expertise to create engaging instant-win titles featuring Inspired’s virtual sports content.
