Eastern Europe expansion for iSoftBet via new Leader-Bet agreement

Online and mobile casino software provider iSoftBet has continued its expansion strategies, after agreeing a deal alongside growing operator Leader-Bet.

Set to supply its breadth of content to the Tbilisi, Georgia headquartered firm, it marks further iSoftBet manoeuvres into the Eastern European market.

Via the deal Leader-Bet is to offer iSoftBet’s portfolio of table and slot games, including titles such as Legend of Loki, Super Fast Hot Hot Respin and latest release The Dalai Panda, whose mystical powers magically manipulate the reels if he senses bigger wins, leading to a huge 729 ways to win.

Gvantsa Khojava, project manager at Leader-Bet, stated: “We are thrilled to be working with iSoftBet. Their content is of the highest quality, and it is sure to be a hit with our players.

“iSoftBet regularly add engaging and innovative new content to their portfolio, and we look forward to a long and successful partnership.”

Through the expansion of its casino entity, iSoftBet is “rapidly increasing its presence in emerging regulated and soon-to-be-regulated markets”.

Lauding the new agreement as a testament to the commitment that will see the company grow further within Georgia, it adds to the existing licence currently held in Romania, as well as finalising certification within both the Czech Republic and Bulgaria.

Michael Probert, chief commercial officer at iSoftBet, added: “We are delighted to partner with Leader-Bet, one of the leading operators in Georgia.

“It is an exciting time for markets in Eastern Europe, and we are delighted to both lead the way and further consolidate our position within this unique region.”

Recently introducing its latest entry into the online slot space, Probert stated at the time of the latest release: “The Dalai Panda is one of our most innovative developments to date, and offers a unique and highly enjoyable experience.

“Focusing our game around the wisdom of the Dalai Panda, and having a title character that actively helps players along their user journey, we are sure that this will be one of our biggest hits.”