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Gaming and betting giant GVC Holdings has announced an extension to its newly formed partnership with New York headquartered High 5 Games.

The current deal sees H5G gain extensive reach into an array an new markets for the firm via a selection of GVC’s leading brands, including bwin and Sportingbet, using the Gameiom platform.

Moving to secure an enhancement of the recently inked agreement will see H5G’s reach extended throughout Europe, a move which the organisation is particularly pleased with.

In a media statement, H5G explained that the fresh agreement enables the firm to continue “to actively develop opportunities, and to work with governing bodies throughout Europe and the United States, to continue its aim of content distribution for all regulated territories”.

“We’re proud to expand our partnership with a dynamic global online betting operator like GVC, our aim will be to help them gain market share in established European markets and new territories like the US,” says Anthony Singer, founder and chief executive officer of High 5 Games.

High 5 Games has recently unlocked a steady stream of “mobile ready” games through its remote game server vault, while close to 100 HTML5 H5G slot games will be converted and ready for delivery to European markets and the US by the end of year.

Powered by Vault, the “highly optimised HTML5 pipeline” will provide “incredible performance on all platforms in key markets, delivering great games for GVC customers,” including Golden Gladiator, All That Cash and The Legacy of Cleopatra’s Palace.  

Liron Snir, GVC’s chief product officer, commented, “We are pleased to be able to offer H5G’s exciting content to more of our customers across Europe, further enhancing the breadth and quality of our casino offer.”

This move comes a day after GVC published its Q3 trading report for the period ending 30 September, in which the group revealed it remains on track to achieve its full year objectives.

Addressing the update, Kenneth Alexander, GVC CEO, stated: “The group’s performance in the quarter was very pleasing, with momentum continuing across the online and European retail divisions.”