GiG debuts in-house game as Hard Rock agreement moves a step closer

Gaming Innovation Group has unveiled the launch of its very first in-house developed game, done so under its new product line GiG Games, which forms part of GiG’s Casino Services.

The game, titled Wild Reels, has been initially launched onto GiG’s own internal operators as a “soft launch,” due to the testing phase within which it currently resides.

Full launch is to imminently follow “as soon as the game performs to GiG’s high standards,” which the firm states “is normal procedure when launching a new game and follows GiG’s launch plan”.

Furthermore, Malta headquartered GiG has highlighted a longer term target, which will see the firm launch a total of six to eight titles from launch day until the end of the first half of next year, with a number of launches of additional games set to be conducted via collaborations with external game studios.

As part of the launch the organisation also states that it has obtained its Malta Gaming Authority licence for games.

In a media release, it was noted that “GiG Games has been in development for the past year. The games studio develops gaming products including slots and table games.

“By adding GiG Games to its ecosystem of products and services, GiG is rapidly becoming a full-service solutions provider to the gaming industry, and now cover the whole value chain within igaming.

“Besides developing its own in-house games, GiG will also be allowing other games studios to build their games onto the GiG games platform. This collaboration enables an increase in efficiency and productivity which will enable GiG to frequently launch multiple games.”

This move comes as GiG announces the initial stages of an agreement with casino and entertainment operator Hard Rock International.

A letter of intent has been inked between the party’s, relating to the provision of an omni-channel sportsbook platform in the newly opened New Jersey market, at its Atlantic City based Hard Rock Hotel & Casino.

The intention of the letter of intent is to execute an agreement and launch the sportsbook during Q4 of 2018.