Online gaming group Betsson has appointed Omnicom subsidiary Hearts & Science as its new European media and marketing agency.
Betsson is the London-based agency’s first online gambling client. Hearts & Science will act as Betsson’s group-wide marketing strategist, covering European media buys, campaign planning and programmatic advertising and will support Betsson marketing teams across Denmark, Italy, Norway and Spain.
Founded in 2016, Hearts & Science is regarded as one marketing’s fastest growing agencies, operating on a “data and intelligence first approach”.
The London agency has, in a relative short time, secured the multi-million pound advertising accounts of AT&T, Audible Amazon, Qatar Airways and Toshiba.
Entering 2018, Betsson group CEO Pontus Lindwall put in motion what he labelled a “corporate recovery plan” following a lacklustre performance in 2017.
The recovery plan has seen Betsson restructure the firm’s marketing department and operations focusing on generating cost efficiencies through optimal localisation.
Under the new structure, Betsson marketing now operates through country teams, rather than its previous brand-led approach.