UK-based casino and sportsbook brand BetSid has agreed a partnership with Income Access, Paysafe Group’s marketing technology and services provider.
BetSid’s new affiliate programme, which will launch in the next few weeks, will integrate with the Income Access Network.
The programme will benefit from the Income Access affiliate platform, which includes a number of reporting options. The BetSid program will also leverage the Income Access Network to optimise programme growth and empower the operator to recruit affiliate partners rapidly.
Paul Kirkby, BetSid managing director, said: “We are pleased to partner with the trusted Income Access Affiliate Network to launch the BetSid affiliate programme.
“Having a trusted technology partner sit alongside us as we develop our strategy means we can offer a valued-added service to affiliates who partner with our brand.”
Tara Wilson, general manager at Income Access, Paysafe Group, said: “An emphasis on quality product offerings puts BetSid in a strong position ahead of their affiliate programme launch and well into the future.
“We’re very happy that the Income Access Network will play a role in their growing success across the sportsbook and casino verticals.”
The move follows news, earlier this year, of BetSid’s partnership with platform provider FSB, a specialist in online sportsbook and casino solutions.
BetSid, founded in 2013 with an existing land-based presence, has also partnered with the affiliate marketing experts at Affiliate Insider to build an affiliate strategy that supports the brand’s expansion to a wider online audience.
