BetStars to provide “a premier product and experience” in New jersey debut

The Stars Group has launched its BetStars online sports betting brand in New Jersey’s regulated market, via its partnership with Atlantic City’s Resorts Casino Hotel.

Initially available through mobile, and providing customers with “an innovative and robust mobile-led sportsbook,” BetStars is to complement the group’s existing poker and casino offerings through PokerStarsNJ and PokerStarsCasinoNJ.

As part of the launch, a series of player focused promotions are to be featured by BetStars, aimed at introducing new customers to BetStars, including a sign-up bonus and “odds boosts”, which multiply the odds and the potential payout to customers.

Matt Primeaux, SVP strategy & operations of the USA at The Stars Group, explained: “We are excited to introduce BetStars to New Jersey sports fans. As one of the largest online gaming companies in the world with millions of customers worldwide, we have successfully launched BetStars in regulated markets across Europe, and look forward to expanding and enhancing our New Jersey BetStars offering, including through leveraging the Sky Betting & Gaming acquisition following approval from the UK Competition and Markets Authority, to provide a premier product and experience to our customers in this new and developing market.”

This new launch follows updates of a Pokerstars and BetStars collaboration for The Big Race, a motorsports themed $2 buy-in online poker tournament offering players the chance to win a plethora of prizes.

The Big Race tournament will take place on Sunday 23 September at 14:00 ET, and will randomly assign the top 20-placed players with a driver in the Russian Grand Prix on September 30.

The player with the winning driver will receive an EPT Prague package worth approximately €7,200, including eight nights’ accommodation at the Hilton Prague Hotel, a Main Event seat worth €5,300 and approximately €500 spending money.

In addition to the first prize package and players’ shares of the prize pool, the top 500 finishers in The Big Race will be awarded up to $2,500 worth of free BetStars bets in total, ranging from $2 to $50, awarded as follows: