PlayAGS adds further strength with Laura Olson-Reyes appointment

Laura Olson-Reyes

PlayAGS, the developer, manufacturer and supplier of casino games, systems and technology, has announced the appointment of Laura Olson-Reyes to the role of vice president of marketing and communication.

Set to oversee the organisations multitude of marketing initiatives and external and internal communications, as well its various community relations, brings in excess of twenty years of industry experience into her new role.

Amongst Olson-Reyes’ previous corporate roles is most recently serving as executive director of community and corporate relations for Scientific Games, overseeing communications, executive visibility and corporate social responsibility during the three year stint.

Previous to that Olson-Reyes led a team overseeing product marketing, corporate communications, and community relations for Bally Technologies, where she served for in excess of seven years as senior director of corporate marketing and communications.

Furthermore, adding to the gaming and technology industry experience includes marketing roles with Caesars Entertainment and Stratosphere Casino Hotel & Tower.

Julia Boguslawski, AGS chief marketing officer and executive vice president of investor relations, commented: “We’re very excited to welcome Laura to the AGS family. Her vast experience across many facets of gaming on both the operator and supplier side, her proven ability to build brand awareness, her creativity and well-honed communications expertise, and her passion for this industry are a powerful combination as AGS drives greater momentum in the marketplace.

“The team looks forward to working with Laura on new initiatives to elevate the AGS brand and bring new perspectives to promote our one-of-a-kind products, people, and corporate culture.”

This follows news of a fresh deal agreed with GVC Holdings earlier this week, which will see the firm provide third-party slots content aggregation for real-money wagering.

Achieved as a result of the igaming platform acquired during the purchase of Gameiom Technologies Ltd in June of this year, GVC is to gain access to over 600 titles.