Spanish gaming giant Grupo Codere has entered a joint venture with independent arcade operator Grupo Henares to launch new gaming hall enterprise BetSlotS.

The partnership will see Codere launch 11 new gaming halls in Spanish capital Madrid, operated by Grupo Henares.

Launching the enterprise, Codere and Henares said the BetSlotS joint venture would target a new clientele.

Codere said it was confident in the BetSlotS project, merging Grupo Henares’ expertise in leisure and hospitality with the firm’s newly enhanced gaming systems.

Project stakeholders have detailed that BetSlotS premises will seek to modernise gaming halls for Spanish consumers, offering ambient gaming spaces with premium customer rewards, refreshing the appeal of gaming arcades to new audiences.

The BetSlotS joint venture will form part of Codere’s ongoing home market expansion.

In 2018, the Spanish gambling group announced that it had surpassed 2,500 betting points operating within Spain, as the firm grew its presence in the regions of Andalucía and the Balearics.

Furthermore, in 2018 Codere celebrates its 10th year as a Spanish bookmaker, having opened its first betting point within its Bingo Canoe property in Madrid, in April, 2008.