Philippines headquartered RTG Asia is to work together in a strategic partnership with LaBa360.com, with designs on offering the region the best in igaming content.
Selected by the new international gaming and betting brand as its “strategic slots partner” for the region, this development for the Asian arm of Realtime Gaming follows the release of a number of titles with particular appeal for the Chinese market.
Offerings based upon feng shui, martial arts and horoscopes, were complemented by games involving Tian Di Yuan Su, based on the five elements widely used in Chinese medicine, and San Guo Zheng Ba, inspired by the Three Kingdoms War from 1800 years ago.
Alex Czajkowski, CMO of RTG Asia, commented: “As strategic slots partner we are working very closely with LaBa360 to provide innovative functionality, that we can offer to the group’s rapidly growing player base.
“As a new operator brand, Laba360 has a flexible open platform and can move fast to determine the effectiveness of our programmes, before we roll them out to our growing client base in the region. LaBa360 provides us with very strong feedback and will make an excellent showcase of RTG Asia’s games and other player retention tools.”
This is the latest significant development for LaBa360.com, who just last week announced its principal partnership, incorporating front of shirt sponsorship, alongside Premier League outfit Burnley FC.
Angelika Tang, Laba360 Director, added: “There are many games providers for the Asian market, but we chose to lead with RTG Asia because their products appeal to Asian players as they are highly localised, and cater to their personal preferences. We’re also very excited to see how the group’s ‘More Than Just More Games’ technology improves our players lifetime values.”
“We have seen RTG Asia’s product road-map and had early looks at the distinct Banana Jones RNG games, unique Fish Attack in 4D and new mermaid game featuring Sprite, the very popular blogger from Taiwan. These are very innovative approaches which we believe will be highly popular across Asia,” added Tang.