The Hard Rock Hotel and Casino Atlantic City – which opens on June 28 – has picked Global Payments Gaming Solutions to provide online payment services for its planned online casino.
As part of its multi-channel strategy, Hard Rock is to launch a branded online casino to offer guests the opportunity to build on their experience and earn player rewards after they leave the casino.
Hard Rock said in a statement that it selected Global Payments Gaming Solutions because of its VIP Preferred player network, which boasts millions of registered users.
“It’s an important part of our experience that we enable our guests to sign on and access their funds seamlessly as they shift between offline and online play,” said Lee Terfloth, director of online gaming product at Hard Rock Atlantic City.
“Younger generations of players won’t tolerate friction. Global Payments’ solutions not only set the standard for limits and service quality, but also makes it extremely easy to fund an account and begin playing.”
“Our mission is to help our clients create amazing experiences and delight their guest across their physical and digital properties,” added Christopher Justice, president of Global Payments Gaming Solutions.
“Curating an amazing digital experience will be table stakes for those who aim to capture the next generation of gaming patrons. Our ability to provide safe and convenient cash access for this channel is why we have become the preferred ACH provider for the majority of interactive gaming properties in the industry.”